My Revision Notes: Edexcel A-level: Business by Andrew Hammond
Author:Andrew Hammond [Hammond, Andrew]
Language: eng
Format: epub
ISBN: 978-1-4718-8324-8
Publisher: Hodder Education
Published: 2017-03-14T04:00:00+00:00
Now test yourself
13 What does PESTLE stand for?
14 State two possible positive and two possible negative effects of Brexit for British firms.
15 Which aspects of a SWOT analysis does PESTLE help to develop?
Answers online
The competitive environment
The importance of the structure and nature of competition within a business’s market was introduced in Chapter 45 of the AS book. In the context of studying corporate strategy, this theme is developed by considering a framework commonly used for analysing the attractiveness of the competitive environment for businesses.
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